Exploring the great outdoors
Made in collaboration with Internetbureau Max
Veluwe Experts is specialized in teambuilding activities in the most beautiful national park in the Netherlands, the Veluwe. The company, led by the passionate Ingeborg Leerkes, is a great example of what contagious energy can do – nobody goes away from an outing with Veluwe Experts without a smile.
From the start, it was clear that the logo needed to be all about that beautiful piece of nature that Veluwe Experts calls home, but a tree or some local flowers? I don't think so. Because we wanted to capture the company's raw energy, we knew it needed to be something alive.
So we didn't go for a standing deer, but one running at full speed. It perfectly captures the company's essence.
Get your head in a magazine
As an outdoor company Veluwe Experts of course wanted to showcase everything that they offer. The idea of a flyer floated around, but I would have none of it. For such a great company more was needed – their very own magazine.
I designed the entire thing and did all copywriting.
Links
If you're ever in the area, please visit the Veluwe.
